Phnom Penh, July 10, 2026: MB Bank (Cambodia) Plc. (MBCambodia), as an active collaborative partner supporting the Cambodia Chamber of Commerce through GS1 Cambodia, co-organized a workshop themed " Digital Branding & Visual Marketing for Khmer Products" The initiative aims to drive financial inclusion, product diversification, and elevate the potential of Small and Medium Enterprises (SMEs) in Cambodia.
 

The workshop focused primarily on supporting local entrepreneurs and producers to gain a deeper understanding of digital technology usage, brand building, and high-quality content creation. These elements are vital to empowering Khmer products to be more competitive in both domestic and international markets, utilizing the shared experience, vision, and insights of expert speakers from relevant fields.
 

The event was presided over by H.E. Oknha Nguon Mengtech, Director General of the Cambodia Chamber of Commerce and Representative of Neak Oknha Kith Meng, President of the Cambodia Chamber of Commerce and Chairman of the ASEAN Business Advisory Council for Cambodia. The workshop drew more than 150 participants, including members of the Cambodia Chamber of Commerce, representatives from GS1 Cambodia, relevant ministries and associations, banking partners, retail and supermarket partners, vendors, producers, and traders.
 

Speaking at the workshop, H.E. Oknha Nguon Mengtech, Director General of the Cambodia Chamber of Commerce, stated that in this digital era, markets are no longer confined by geographical borders, while the "location" of a business is now right on the "customer's smartphone." He emphasized that digital branding offers major benefits, enabling small enterprises in the provinces to transform into nationwide recognized brands and expand into international markets without needing physical storefronts everywhere. This can be achieved through high-quality photos and videos, alongside the implementation of the "884" barcode prefix to verify national identity.
 

On this occasion, Mr. Him Phirom, Chief Retail Banking of MBCambodia, remarked: "For Khmer products to compete in today's digital market, it is essential for business owners to have access to adequate capital, robust digital marketing strategies, and attractive brand promotion."
 

He added that to support this progress, MBCambodia stands ready to offer business loans with highly competitive interest rates starting from just 6.5% per annum and long repayment terms of up to 15 years. This setup helps reduce monthly installment amounts and facilitates smoother cash flow management. Furthermore, MBCambodia’s business loan offer high flexibility to meet actual business demands, coupled with a comprehensive suite of Digital Banking services that simplify financial management for both business operations and daily life.
 

Please note that this workshop was established with the objective of providing participants with knowledge and skills related to: digital marketing strategies and social media branding; product photography and engaging content creation; insights into financing options and banking solutions; and business matching opportunities connecting artisans, producers, distributors, and supermarkets.