Phnom Penh, May 13, 2026: GS1 Cambodia, supported by the Cambodia Chamber of Commerce, held a workshop on "Khmer First, Supporting Local Products 884" held under the vital theme: "Brand Storytelling & Packaging Design." The event aimed to support local producers in improving product branding, regulatory compliance, and sustainable packaging, with MB Bank (Cambodia) Plc. (MBCambodia) serving as the Premium Sponsor.
 

The workshop focused on expanding the scope of Cambodian entrepreneurship by providing insights into branding, packaging innovation, compliance with supermarket labeling standards, and financing opportunities. These topics were presented through the expertise, vision, and perspectives of industry specialists.
 

The event was presided over by H.E. Oknha Nguon Mengtech, Director General of Cambodia Chamber of Commerce and representative of Neak Oknha Kith Meng, President of the Cambodia Chamber of Commerce and Chair of the ASEAN Business Advisory Council for Cambodia. The workshop was attended by members of the Cambodia Chamber of Commerce, GS1 Cambodia, representatives from the Ministry of Industry, Science, Technology & Innovation, various associations, banking partners, retail partners, and approximately 150 merchants and producers.
 

In his opening remarks, H.E. Oknha Nguon Mengtech highlighted the importance of the workshop for entrepreneurs and business owners to prepare for market demands. He emphasized that enhancing branding and quality, combined with standardized packaging, are crucial factors for entering supermarkets or meeting the requirements of international buyers. He urged all producers to prioritize the visual appeal and standards of their packaging as it is a key factor for consumers. Furthermore, he encouraged participants to strengthen internal capacities, financial planning, and quality compliance to build consumer trust and increase commercial potential in both national and international markets.
 

During the event, Mr. Nguyen Anh Khanh, CEO of MBCambodia, stated: "We firmly believe in the potential of Cambodian SMEs. We understand that to promote Khmer products, business owners need more than just a good product; they need capital to invest in innovation, packaging, and attractive design that meets modern market standards."
 

He added, "We also recognize our customers' ambitions to expand beyond Cambodia's borders. Therefore, we offer robust and reliable cross-border banking solutions. Whether you need to import raw materials to boost production or are exporting products from Cambodia, our international trade finance and secure payment services ensure your business operations run smoothly and without obstacles."
 

The CEO further noted that to support customer growth, MBCambodia has developed business loans with long tenures, high flexibility, and competitive interest rates, alongside trade finance solutions tailored to practical needs. The team is ready to serve as a long-term partner for Cambodian entrepreneurs in both domestic and international operations.
 

This workshop served not only as a platform for sharing knowledge and strategies but also as an opportunity for business matching to drive Khmer products into supermarkets. This initiative contributes to enhancing competitiveness, creating a diverse local business environment, and generating jobs and productivity in line with the Royal Government of Cambodia's policy to promote local products in broader markets.