We are looking for a commercial engine. You will treat MBC’s digital banking ecosystem—including My Bank, eMoney, and Biz Portal—as your own business.

Your sole mission is to run growth experiments, optimize unit economics (CAC vs. LTV), and turn customer data into measurable revenue, loan disbursements, and deposit growth.

Strategic Responsibilities

• Revenue & P&L Mindset (Commercial Growth): Treat marketing budgets as investments. Own the full acquisition funnel to maximize Customer Lifetime Value (LTV), drive low-cost customer acquisition (CAC), and deliver strict Campaign ROI across all digital channels and partner ecosystems (e.g., eMoney/Metfone, KHQR, Payroll).
• End-to-End Funnel Conversion: Move users aggressively through the growth pipeline: Acquisition → First Transaction → Cross-Sell → Retention. Drive instant adoption for Digital Lending, Savings, Cross-Border Remittance, and Digital Payments.
• Aggressive Growth Experimentation: Continuously design, deploy, and scale high-tempo A/B tests (offers, messaging, triggers, CTAs). Identify conversion bottlenecks in loan applications and active usage, iterate quickly, and double down on what generates bottom-line profit.
• CRM, Precision Targeting & Data Analytics: Build behavioral segmentation journeys (Right Customer → Right Offer → Right Channel → Right Time). Track funnels rigorously, build real-time performance dashboards, and translate raw data into actionable revenue strategies.
• Ecosystem & Partner Commercialization: Monetize strategic partnerships by executing joint acquisition initiatives across fintech, BaaS, and payroll networks.

• Education: Bachelor's degree in Business, Marketing, Finance, Data Analytics, or related fields.
• Commercial Ownership: 3–7+ years in Digital Growth, Fintech, E-commerce, or Digital Banking. Proven track record of directly owning revenue, acquisition budgets, or performance channels.
• Data & Conversion Mastery: Proficient in funnel analytics, performance marketing, A/B testing frameworks, and CRM tools (AppsFlyer, Google Analytics, SQL/Power BI preferred).
• Rapid Growth Experimentation (A/B Testing): Relentless focus on hypotheses testing. Knows how to isolate variables (messaging, offers, CTAs, timing) to quickly learn what drives transactions and scale winning formulas.
• Business Acumen: Ability to calculate unit economics, measure CAC vs. LTV, and understand credit risk guardrails when marketing lending products.
• Credit & Risk Awareness: Familiarity with consumer lending risk parameters so that digital acquisition campaigns target credit-eligible segments, balancing acquisition volume with portfolio quality.
• MarTech Automation Mastery: Experience configuring complex automated CRM communication flows using platforms like Braze, WebEngage, Insider, or similar mobile engagement tools.